'MAGIC Campaign' for A Better Understanding of HIV/AIDS
khap | 2008.01.10 04:12
From a terminal disease to a chronic disease, the paradigm of AIDS is changing.
On the 20th World AIDS Day 2007 (observed December 1st each year), the
According to the
According to a survey regarding the understanding of HIV/AIDS in Korean society done by ‘Byung-hee Cho’ in 2005 as part of a research team at the Graduate School of Public Health at Seoul National University, 40% of those surveyed said that people with HIV should be quarantined. However, only, 4.7% said this in
It has been 20 years since AIDS was first discovered in
Johnson was a legendary NBA basketball star in 1980s. Johnson stunned the world by making public that he was HIV-positive and then retiring from basketball. Magic Johnson has not been discouraged, and instead he has been energetically engaged in his work. Currently, he is a successful entrepreneur owning shares of the basketball team, the Los Angeles Lakers. He is a husband and father of three children and a crusader for the HIV/AIDS cause since he established the Magic Johnson Foundation. Even though it has been more than 16 years since he was infected with the virus, he now lives a healthy life like a normal person undergoing constant treatments and medication.
This campaign uses the postivie role model of Magic Johnson to send the important message that even people with HIV can live normal, positive lives.
Kwon, Kwan Woo general-secretary of KFHAP said that ‘AIDS is not contagious through everyday life, and infected individuals should not give up their life or be isolated from society.’ Through this campaign, we hope to encourage patients, educate the public to understand the disease properly, and provide an atmosphere where we can all comfort and embrace HIV/AIDS patients who suffer from severe prejudice and segregation. .
The CEO of Abbott Korea, Raman Singh announced ‘Magic Johnson is to be a channel to inform people that HIV/AIDS is not a fatal disease anymore but a chronic disease such as diabetes or hypertension that can be controlled by constant treatment. We hope this is the meaningful opportunity to resolve a bias against HIV/AIDS and the patients with this virus.’